Mastering the Machine with Frank Lamb | Strategies for Automation, Technology and Entrepreneurship
In today’s age of rapid technological advancement, many find themselves navigating the complex world of automation and control systems, often feeling overwhelmed and disconnected from the ever-changing landscape. Here’s the truth: You’re not alone.
Join host Frank Lamb, an automation expert, and the author of “PLC Hardware and Programming - Multi-Platform”, “Maintenance and Troubleshooting in Industrial Automation”and ”Industrial Automation: Hands On” (just to mention just a few). Frank will break down the multifaceted world of industrial automation and empower you to master the technology of tomorrow.
Each episode of "Mastering the Machine with Frank Lamb" offers engaging discussions filled with expertise, innovation, and inspiration. Together, we'll dive into the essential components of Industrial Control Systems, Machine Automation, and the development of cutting-edge Automation Skills. Explore the dynamic roles of Programmable Logic Controllers (PLCs), Controls Engineers, and Technicians as they shape the future of Machine Design and Control Engineering.
Whether you're tackling the intricacies of modern Manufacturing processes or honing your skills in Instrumentation, we provide an informative platform tailored to Automation Enthusiasts eager to bridge the skills gap. Our conversations with industry leaders and specialists will provide clarity and direction on advancing your career and optimizing industrial systems.
Tune in for insightful answers to top industry questions, including:
- How can Industrial Control Systems transform my operations?
- What are the latest trends in Machine Automation I should be aware of?
- How do I leverage PLCs for enhanced process control?
- What skills should a Controls Engineer prioritize for future growth?
- How can I integrate Machine Design with Control Engineering effectively?
Join us weekly as we dissect the complexities of automation and share strategies for success. With each episode, you'll gain invaluable insights, feel more connected to the automation community, and be reminded that navigating technology's evolution is a shared journey. Let’s embark on this path of innovation and mastery—because the future of automation is here, and it's waiting for you to lead it.
Mastering the Machine with Frank Lamb | Strategies for Automation, Technology and Entrepreneurship
#13: Automation Marketing Tips with Emily Merritt of Clearlead Marketing
How does marketing work for industrial system integrators? Emily Merritt of Clearlead Marketing discusses the ins and outs of marketing for companies and service providers in industrial automation.
TAKEAWAYS
Current projects (01:00 – 2:10)
What Emily and Clearlead have been working on since OT SCADA CON this Summer
How Emily got started in marketing (2:30 – 8:40)
From technical writing and data analysis to the study of marketing in system integration. How experiments form the marketing message. How she met her first system integrator client.
Service marketing (8:40 – 16:35)
The niche of industrial automation services. How does the initial message get created? Are potential customers responding to the message? How does marketing make sense for small companies? Booking appointments is different than creating a quality message.
Working with customers to create Linked In content (18:15 – 21:20)
Marketing requires effort from the customer. Some of the things that are required in creating a marketing campaign and message.
Newsletters and e-mail lists (21:20 - 28:00)
How to communicate with potential customers. Reuse of content, using AI. Should these be outsourced?
There’s no wrong way to market (28:15-31:30)
Try different methods, all methods have effects. Make sure you have a call to action!
How this podcast evolved and whether I should have a newsletter (31:30-35:00)
Emily’s advice on what to put in a newsletter. Is everything promotional and all content a marketing tool? Will it enhance the chances of making a sale? Is it good “bait”?
Links mentioned in this episode
Automation Consulting, LLC, www.automationllc.com, https://www.linkedin.com/in/emilymerritt-clearlead-marketing/, https://clearleadmarketing.com/, youtube.com/@Clearlead
CONNECT WITH FRANK
Website: https://www.automationllc.com
Facebook: @AutomationConsultingLlc/
LinkedIn: @company/automation-consulting-llc
YouTube: @automationllc
