#06: Nikki Gonzales: Interview with an Automation Lady Artwork

Mastering the Machine with Frank Lamb | Strategies for Automation, Technology and Entrepreneurship

In today’s age of rapid technological advancement, many find themselves navigating the complex world of automation and control systems, often feeling overwhelmed and disconnected from the ever-changing landscape. Here’s the truth: You’re not alone.

Join host Frank Lamb, an automation expert, and the author of “PLC Hardware and Programming - Multi-Platform”, “Maintenance and Troubleshooting in Industrial Automation”and ”Industrial Automation: Hands On” (just to mention just a few). Frank will break down the multifaceted world of industrial automation and empower you to master the technology of tomorrow.

Each episode of "Mastering the Machine with Frank Lamb" offers engaging discussions filled with expertise, innovation, and inspiration. Together, we'll dive into the essential components of Industrial Control Systems, Machine Automation, and the development of cutting-edge Automation Skills. Explore the dynamic roles of Programmable Logic Controllers (PLCs), Controls Engineers, and Technicians as they shape the future of Machine Design and Control Engineering.

Whether you're tackling the intricacies of modern Manufacturing processes or honing your skills in Instrumentation, we provide an informative platform tailored to Automation Enthusiasts eager to bridge the skills gap. Our conversations with industry leaders and specialists will provide clarity and direction on advancing your career and optimizing industrial systems.

Tune in for insightful answers to top industry questions, including:

How can Industrial Control Systems transform my operations?
What are the latest trends in Machine Automation I should be aware of?
How do I leverage PLCs for enhanced process control?
What skills should a Controls Engineer prioritize for future growth?
How can I integrate Machine Design with Control Engineering effectively?

Join us weekly as we dissect the complexities of automation and share strategies for success. With each episode, you'll gain invaluable insights, feel more connected to the automation community, and be reminded that navigating technology's evolution is a shared journey. Let’s embark on this path of innovation and mastery—because the future of automation is here, and it's waiting for you to lead it.

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Mastering the Machine with Frank Lamb | Strategies for Automation, Technology and Entrepreneurship

#06: Nikki Gonzales: Interview with an Automation Lady

September 09, 2025 • Frank Lamb, Automation Business Consultant & Trainer • Season 1 • Episode 6

Technical careers don’t always stem from an engineering background. Nikki Gonzales grew up working with embedded controllers and exposure to a startup mentality, going on to a career in technical sales, product management and the founding of Automation Ladies.

*On August 18, 2025, only two days after this podcast was recorded, Nikki suffered the unexpected tragic loss of her husband, Nathan Gonzales. You can help Nikki by donating to mealtrain or gofundme at the links shown below.

https://www.mealtrain.com/trains/3y99e0

https://gofund.me/83222a97

TAKEAWAYS

An Automation Lady’s Path to Success (01:50 – 26:00)

Nikki’s career path and training winds through technical sales, marketing and software startups.

The Automation Ladies (27:45 – 34:00)

How and why the Automation Ladies organization was started.

Linked In and Professional Networking (34:00 – 36:30)

The value of Linked In as a marketing and networking tool.

The Value of Trade Shows (36:30 – 39:30)

Are trade shows still relevant? In-person connections and hands-on experiences.

OT SCADA CON (40:45-52:30)